The role of sequential processing models in marketing research

Mathematical Modelling - Tập 9 - Trang 869-882 - 1987
D.H. Gensch1, R.G. Javalgi2
1School of Business Administration, University of Wisconsin-Milwaukee, Milwaukee, WI 53201, USA
2College of Business, Marquette University, Milwaukee, WI 53202, USA

Tài liệu tham khảo

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