The role of internal stakeholders in destination branding: Observations from Kerala Tourism

Place Branding and Public Diplomacy - 2008
Smitha Vasudevan1
1B2, Jewel Symphony, Kottayam, India

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Gilmore, F. (2002) ‘A country — Can it be repositioned? Spain — The success story of country branding’, Brand Management, Vol. 9, No. 4, pp. 281–293.

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Place Branding and Public Diplomacy

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