Vai trò của chủ nghĩa dân tộc tiêu dùng trong chiến dịch mua hàng nội địa ở một quốc gia đang chuyển mình

Emerald - 2010
KojoSaffu1, John H.Walker2, MaricaMazurek3
1Department of Organizational Behaviour, Human Resources, Entrepreneurship, and Ethics, Faculty of Business, Brock University, St Catharines, Canada
2Department of Finance, Operations, and Information Systems, Faculty of Business, Brock University, St. Catharines, Canada
3Department of Recreation and Leisure Studies, Faculty of Applied Health Sciences, University of Waterloo, Waterloo, Canada

Tóm tắt

Mục đíchMục tiêu của bài báo này là khảo sát mối liên hệ giữa chủ nghĩa dân tộc tiêu dùng (CE) và thái độ của hai nhóm người tiêu dùng đối với một chiến dịch mua hàng nội địa trong nền kinh tế đang chuyển mình, Slovakia.Thiết kế/phương pháp tiếp cậnSử dụng một bảng câu hỏi có cấu trúc, dữ liệu đã được thu thập từ 211 người không phải sinh viên tại các trung tâm thương mại ở Banská Bystrica (nhóm không phải sinh viên) và từ 209 sinh viên tại Đại học Matej Bela, Banská Bystrica (nhóm sinh viên) ở Slovakia. Chủ nghĩa dân tộc đã được đo lường bằng cách sử dụng thang đo xu hướng dân tộc tiêu dùng (CETSCALE) trong khi các tuyên bố thái độ được dùng để đo lường thái độ đối với các sản phẩm sản xuất trong nước và một chiến dịch mua hàng nội địa. Dữ liệu thái độ đã được phân tích nhân tố và các mối tương quan giữa CETSCALE và các tuyên bố thái độ đã được xem xét. Các thang đo tổng hợp dựa trên kết quả phân tích nhân tố cũng được phát triển.

Từ khóa

#Chủ nghĩa dân tộc tiêu dùng #Chiến dịch mua hàng nội địa #Thái độ của người tiêu dùng #Slovakia

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