The rise and fall of ten venture groups

Business Horizons - Tập 20 - Trang 32-41 - 1977
Dan T. Dunn

Tài liệu tham khảo

Peterson, 1967, New Venture Management in a Large Company, Harvard Business Review, 68 Hill, 1972, The Venture Team: A Concept in Marketing Organization, Journal of Marketing, 44, 10.2307/1251039