The rangill forum

A case study based on a number of similar businesses but illustrating some general points applicable to any independent retail business. Discusses the importance of location and a potential customer base and how these can be used to advantage. Considers the product range which needs to suit customers′ needs but should not be so broad as to be a hindrance to effective shop‐keeping; and the importance of layout for displaying products and ease of stock control. Considers, also, deliveries, advertising, accounting and priorities.