The postmodern explained to managers: Implications for marketing

Business Horizons - Tập 39 Số 6 - Trang 15-23 - 1996
Bernard Covà

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Tài liệu tham khảo

1995

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Brown, 1994, Marketing As Multiplex: Screening Post-modernism, European Journal Of Marketing, 28, 27, 10.1108/03090569410067631

Brown, 1995

Cova, 1995, Marketing Theory And Practice In A Postmodern Era, 416

Elliott, 1994, Addictive Consumption: Function And Fragmentation In Postmodernity, Journal Of Consumer Policy, 17, 157, 10.1007/BF01016361

1996, European Journal of Marketing, Vol. 31

Firat, 1995, Marketing In A Postmodern World, European Journal Of Marketing, 29, 40, 10.1108/03090569510075334

Firat, 1995, Liberatory Postmodernism And The Reenchantment Of Consumption, Journal Of Consumer Research, 239, 10.1086/209448

1993, International Journal of Research In Marketing

McKenna, 1995, Real-Time Marketing, Howard Business Review, 87

Ogilvy, 1990, This Postmodern Business, Marketing And Research Today, 4

Peters, 1994

Rapp, 1990

1995

Schouten, 1995, Subcultures Of Consumption: An Ethnography Of The New Bikers, Journal Of Consumer Research, 43, 10.1086/209434

Weightman, 1995, Enthusiasm, Obsession And Interaction In The Design Process, Co-Design, 65