The joint effects of brands and warranties in signaling new product quality

Journal of Economic Psychology - Tập 23 Số 2 - Trang 165-190 - 2002
Lydia J. Price1, Niraj Dawar2
1Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kong, China
2Richard Ivey School of Business, University of Western Ontario, Ontario, Canada, N6A3K7

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