Người tiêu dùng trực tuyến hấp tấp: tác động của sự kiệt sức do COVID-19, sự không chắc chắn, khả năng tự kiểm soát và niềm tin vào mua sắm trực tuyến

Shunying Zhao1,2, Qiang Yang3, Hohjin Im4, Baojuan Ye2, Yadi Zeng2, Zhi‐Nan Chen2, Lu Liu2, Dawu Huang2
1School of Education Science, Jiaying University, Meizhou, China
2School of Psychology, Jiangxi Normal University, Nanchang, China
3School of Education, Jiangxi Normal University, Nanchang, China
4Department of Psychological Science, University of California, Irvine, Irvine, USA

Tóm tắt

Tóm tắt

Chủ nghĩa tiêu dùng trong đại dịch COVID-19 đã được đặc trưng bởi việc mua sắm hấp tấp. Sử dụng góc nhìn lý thuyết về việc tránh sự không chắc chắn và sự kiệt sức để xác định các cơ chế trung gian và các yếu tố điều chỉnh cho hành vi mua sắm trực tuyến hấp tấp, chúng tôi đã khảo sát người tiêu dùng trẻ trong hai khoảng thời gian có liên quan đến chủ nghĩa tiêu dùng cao - tuần trước Tết Nguyên Đán 2021 của Trung Quốc (Nghiên cứu 1; từ 4 đến 9 tháng 2 năm 2021, n = 1495) và những tuần trong và sau lễ hội (Nghiên cứu 2; từ 12 tháng 2 đến 2 tháng 3 năm 2021, n = 923). Nhận thức về sự không chắc chắn liên quan đến biến thể COVID-19 có sự liên kết tích cực vừa trực tiếp vừa gián tiếp (qua niềm tin vào mua sắm trực tuyến) với hành vi mua sắm trực tuyến hấp tấp. Sự kiệt sức do COVID-19 luôn có sự liên kết gián tiếp với hành vi mua sắm trực tuyến hấp tấp qua khả năng tự kiểm soát và tính hấp tấp tự đánh giá nhưng có sự liên kết trực tiếp không nhất quán. Khả năng tự kiểm soát một cách bất ngờ có sự liên kết tích cực với hành vi mua sắm trực tuyến hấp tấp, có thể phản ánh chứng cứ về tài nguyên đã bị suy giảm sau một thời gian dài cố gắng kiểm soát ở những người tự kiểm soát cao. Tính hấp tấp tự đánh giá có sự tương tác tiêu cực với nhận thức về sự không chắc chắn liên quan đến biến thể COVID-19, cho thấy rằng khi tính hấp tấp trở nên gia tăng, cá nhân ít bị tác động bởi các yếu tố ngoại biên của hành vi mua sắm trực tuyến hấp tấp.

Từ khóa

#COVID-19 #mua sắm trực tuyến #hành vi hấp tấp #kiệt sức #tự kiểm soát #niềm tin vào mua sắm trực tuyến

Tài liệu tham khảo

Angriawan A, Thakur R (2008) A parsimonious model of the antecedents and consequence of online trust: an uncertainty perspective. J Intern Comm 7(1):74–94. https://doi.org/10.1080/15332860802004337

Asmundson GJG, Taylor S (2020) Coronaphobia: fear and the 2019-nCoV outbreak. J Anxiety Disord 70:102196. https://doi.org/10.1016/j.janxdis.2020.102196

Bauman A, Bachmann R (2017) Online consumer trust: trends in research. J Technol Manag Innovat. https://doi.org/10.4067/S0718-27242017000200008

Baumeister RF (2002) Yielding to temptation: self-control failure, impulsive purchasing, and consumer behavior. J Cons Res 28(4):670–676. https://doi.org/10.1086/338209

Baumeister RF, Bratslavsky E, Muraven M, Tice DM (1998) Ego depletion: Is the active self a limited resource? J Pers Soc Psychol 74(5):1252–1265. https://doi.org/10.1037/0022-3514.74.5.1252

Baumeister RF, Juola Exline J (1999) Virtue, personality and social relations: self-control as the moral muscle. J Pers 67(6):1165–1194. https://doi.org/10.1111/1467-6494.00086

Berger CR, Calabrese RJ (1975) Some explorations in initial interaction and beyond: toward a developmental theory of interpersonal communication. Hum Commun Res 1(2):99–112. https://doi.org/10.1111/j.1468-2958.1975.tb00258.x

Blau PM (2017) Exchange and power in social life, 2nd edn. Routledge, Oxfordshire. https://doi.org/10.4324/9780203792643

Budner NYS (1962) Intolerance of ambiguity as a personality variable1. J Pers 30(1):29–50. https://doi.org/10.1111/j.1467-6494.1962.tb02303.x

Çelik S, Köse GG (2021) Mediating effect of intolerance of uncertainty in the relationship between coping styles with stress during pandemic (COVID-19) process and compulsive buying behavior. Prog Neuropsychopharmacol Biol Psychiatry 110:110321. https://doi.org/10.1016/j.pnpbp.2021.110321

Chang H-H, Meyerhoefer CD (2021) COVID-19 and the demand for online food shopping services: empirical evidence from Taiwan. Am J Agr Econ 103(2):448–465. https://doi.org/10.1111/ajae.12170

Chiu W, Oh GE, Cho H (2022) Impact of COVID-19 on consumers’ impulse buying behavior of fitness products: a moderated mediation model. J Consum Behav 21(2):245–258. https://doi.org/10.1002/cb.1998

Claes L, Bijttebier P, Eynde FVD, Mitchell JE, Faber R, de Zwaan M, Mueller A (2010) Emotional reactivity and self-regulation in relation to compulsive buying. Personality Individ Differ 49(5):526–530. https://doi.org/10.1016/j.paid.2010.05.020

Danchao L (2021). 2021 Spring festival consumption report: New noteworthy trends, February 17. Global E-Businessmen. https://baijiahao.baidu.com/s?id=1691933858893778179&wfr=spider&for=pc

Donthu N, Gustafsson A (2020) Effects of COVID-19 on business and research. J Bus Res 117:284–289. https://doi.org/10.1016/j.jbusres.2020.06.008

Dugas MJ, Hedayati M, Karavidas A, Buhr K, Francis K, Phillips NA (2005) Intolerance of uncertainty and information processing: evidence of biased recall and interpretations. Cogn Ther Res 29(1):57–70. https://doi.org/10.1007/s10608-005-1648-9

Ellsberg D (1961) Risk, ambiguity, and the savage axioms. Q J Econ 75(4):643–669. https://doi.org/10.2307/1884324

Fang Y, Chiu C, Wang ETG (2011) Understanding customers’ satisfaction and repurchase intentions: an integration of IS success model, trust, and justice. Internet Res 21(4):479–503. https://doi.org/10.1108/10662241111158335

Febrilia I, Warokka A (2021) Consumer traits and situational factors: Exploring the consumer’s online impulse buying in the pandemic time. Soc Sci Human Open 4(1):100182. https://doi.org/10.1016/j.ssaho.2021.100182

Feng S, Bai K (2016) The constitution of man-made tourism destination crisis attributes: a perspective of scale development. Tourism Tribune 31(8):90–101

Fenton-O’Creevy M, Dibb S, Furnham A (2018) Antecedents and consequences of chronic impulsive buying: can impulsive buying be understood as dysfunctional self-regulation? Psychol Mark 35(3):175–188. https://doi.org/10.1002/mar.21078

Forbes SL (2017) Post-disaster consumption: analysis from the 2011 Christchurch earthquake. Int Rev Retail, Distrib Cons Res 27(1):28–42. https://doi.org/10.1080/09593969.2016.1247010

Gao X, Shi X, Guo H, Liu Y (2020) To buy or not buy food online: the impact of the COVID-19 epidemic on the adoption of e-commerce in China. PLoS ONE 15(8):e0237900. https://doi.org/10.1371/journal.pone.0237900

Grashuis J, Skevas T, Segovia MS (2020) Grocery shopping preferences during the COVID-19 Pandemic. Sustainability 12(13):5369. https://doi.org/10.3390/su12135369

Greco V, Roger D (2001) Coping with uncertainty: the construction and validation of a new measure. Personality Individ Differ 31(4):519–534. https://doi.org/10.1016/S0191-8869(00)00156-2

Hair JF Jr, Hult GTM, Ringle CM, Sarstedt M (2021) A primer on partial least squares structural equation modeling (PLS-SEM). SAGE Publications, CA

Hair JF Jr, Hult GTM, Ringle CM, Sarstedt M, Danks NP, Ray S (2021) Partial least squares structural equation modeling (PLS-SEM) using R: a workbook. Springer, Berlin. https://doi.org/10.1007/978-3-030-80519-7

Harnish RJ, Bridges KR (2015) Compulsive buying: the role of irrational beliefs, materialism, and narcissism. J Rational-Emot Cognitive-Behav Ther 33(1):1–16. https://doi.org/10.1007/s10942-014-0197-0

Hassanein K, Head M (2007) Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping. Int J Hum Comput Stud 65(8):689–708. https://doi.org/10.1016/j.ijhcs.2006.11.018

Hausman A (2000) A multi-method investigation of consumer motivations in impulse buying behavior. J Consum Mark 17(5):403–426. https://doi.org/10.1108/07363760010341045

Hofstede G, Hofstede GJ, Minkov M (2010) Cultures and organizations: software of the mind, 3rd edn. McGraw Hill Professional, OH

Hong IB, Cha HS (2013) The mediating role of consumer trust in an online merchant in predicting purchase intention. Int J Inf Manage 33(6):927–939. https://doi.org/10.1016/j.ijinfomgt.2013.08.007

Im H, Chen C (2020) Cultural dimensions as correlates of favoritism and the mediating role of trust. Cross Cult Strat Manag 27(3):417–445. https://doi.org/10.1108/CCSM-09-2019-0165

Inzlicht M, Schmeichel BJ, Macrae CN (2014) Why self-control seems (but may not be) limited. Trends Cogn Sci 18(3):127–133. https://doi.org/10.1016/j.tics.2013.12.009

Kemp E, Kennett-Hensel PA, Williams KH (2014) The calm before the storm: examining emotion regulation consumption in the face of an impending disaster. Psychol Mark 31(11):933–945. https://doi.org/10.1002/mar.20744

Kennett-Hensel PA, Sneath JZ, Lacey R (2012) Liminality and consumption in the aftermath of a natural disaster. J Consum Mark 29(1):52–63. https://doi.org/10.1108/07363761211193046

Kenny DA, Kaniskan B, McCoach DB (2015) The performance of rmsea in models with small degrees of freedom. Sociol Meth Research 44(3):486–507. https://doi.org/10.1177/0049124114543236

Kenny DA, McCoach DB (2003) Effect of the number of variables on measures of fit in structural equation modeling. Struct Equ Model 10(3):333–351. https://doi.org/10.1207/S15328007SEM1003_1

Khan F, Rasli AM, Yusoff RM, Isa K (2015) Impact of trust on online shopping: a systematic review of literature. J Adv Rev Scient Res 8(1):1–8. https://doi.org/10.13140/RG.2.1.4400.4249

Kim DJ, Ferrin DL, Rao HR (2009) Trust and satisfaction, two stepping stones for successful e-commerce relationships: a longitudinal exploration. Inf Syst Res 20(2):237–257. https://doi.org/10.1287/isre.1080.0188

Koch J, Frommeyer B, Schewe G (2020) Online shopping motives during the COVID-19 pandemic—lessons from the crisis. Sustainability 12(24):10247. https://doi.org/10.3390/su122410247

Kramer MW (1999) Motivation to reduce uncertainty: a reconceptualization of uncertainty reduction theory. Manag Commun Q 13(2):305–316. https://doi.org/10.1177/0893318999132007

Laato S, Islam AKMN, Farooq A, Dhir A (2020) Unusual purchasing behavior during the early stages of the COVID-19 pandemic: The stimulus-organism-response approach. J Retail Consum Serv 57:102224. https://doi.org/10.1016/j.jretconser.2020.102224

LaRose R, Eastin MS (2002) Is online buying out of control? Electronic commerce and consumer self-regulation. J Broadcast Electron Media 46(4):549–564. https://doi.org/10.1207/s15506878jobem4604_4

Laugesen N, Dugas MJ, Bukowski WM (2003) Understanding adolescent worry: the application of a cognitive model. J Abnorm Child Psychol 31(1):55–64. https://doi.org/10.1023/A:1021721332181

Li J, Hallsworth AG, Coca-Stefaniak JA (2020) Changing grocery shopping behaviours among chinese consumers at the outset of the COVID-19 outbreak. Tijdschr Econ Soc Geogr 111(3):574–583. https://doi.org/10.1111/tesg.12420

Li Z, Ma Z (2018) Factors influencing online shopping intention and their complex relationships: based on PLS-SEM and BN. J Stat Inf 33(8):110–116

Lightsey OR Jr, Hulsey CD (2002) Impulsivity, coping, stress, and problem gambling among university students. J Couns Psychol 49:202–211. https://doi.org/10.1037/0022-0167.49.2.202

Lins S, Aquino S (2020) Development and initial psychometric properties of a panic buying scale during COVID-19 pandemic. Heliyon 6(9):e04746. https://doi.org/10.1016/j.heliyon.2020.e04746

Luo H, Chen J, Li S, Nie Y, Wang G (2021) Social exclusion and impulsive buying among chinese college students: the mediating role of self-esteem and the moderating role of risk preference. Int J Environ Resear Publ Health 18(21):11027. https://doi.org/10.3390/ijerph182111027

Luo T, Cheng LM, Qin LX, Xiao SY (2021) Reliability and validity of Chinese version of brief self-control scale. Chin J Clin Psychol 29(1):83–86

Machina MJ (2009) Risk, ambiguity, and the rank-dependence axioms. Am Econ Rev 99(1):385–392. https://doi.org/10.1257/aer.99.1.385

Maier SU, Makwana AB, Hare TA (2015) Acute stress impairs self-control in goal-directed choice by altering multiple functional connections within the brain’s decision circuits. Neuron 87(3):621–631. https://doi.org/10.1016/j.neuron.2015.07.005

Maslach C, Leiter MP (2016) Understanding the burnout experience: Recent research and its implications for psychiatry. World Psychiatry 15(2):103–111. https://doi.org/10.1002/wps.20311

McKee SA, Sinha R, Weinberger AH, Sofuoglu M, Harrison EL, Lavery M, Wanzer J (2011) Stress decreases the ability to resist smoking and potentiates smoking intensity and reward. J Psychopharmacol 25(4):490–502. https://doi.org/10.1177/0269881110376694

Mishel MH (1988) Uncertainty in Illness. Image: The J Nurs Scholars 20(4):225–232. https://doi.org/10.1111/j.1547-5069.1988.tb00082.x

Morean ME, DeMartini KS, Leeman RF, Pearlson GD, Anticevic A, Krishnan-Sarin S, Krystal JH, O’Malley SS (2014) Psychometrically improved, abbreviated versions of three classic measures of impulsivity and self-control. Psychol Assess 26(3):1003–1020. https://doi.org/10.1037/pas0000003

Morgan RM, Hunt SD (1994) The commitment-trust theory of relationship marketing. J Mark 58(3):20–38. https://doi.org/10.1177/002224299405800302

Morrison S, Kennedy S (2022). China’s zero-covid: what should the west do? center for strategic & international studies, June 27). https://www.csis.org/analysis/chinas-zero-covid-what-should-west-do

Muraven M, Tice DM, Baumeister RF (1998) Self-control as a limited resource: regulatory depletion patterns. J Pers Soc Psychol 74(3):774–789. https://doi.org/10.1037/0022-3514.74.3.774

Naeem M (2020) Understanding the customer psychology of impulse buying during COVID-19 pandemic: implications for retailers. Int J Retail Distrib Manag 49(3):377–393. https://doi.org/10.1108/IJRDM-08-2020-0317

Naeem M (2021) Do social media platforms develop consumer panic buying during the fear of Covid-19 pandemic. J Retail Consum Serv 58:102226. https://doi.org/10.1016/j.jretconser.2020.102226

Nunkoo R (2015) Tourism development and trust in local government. Tour Manage 46:623–634. https://doi.org/10.1016/j.tourman.2014.08.016

Nunkoo R, Smith SLJ (2013) Political economy of tourism: trust in government actors, political support, and their determinants. Tour Manage 36:120–132. https://doi.org/10.1016/j.tourman.2012.11.018

Oaten M, Cheng K (2005) Academic examination stress impairs self-control. J Soc Clin Psychol 24(2):254–279. https://doi.org/10.1521/jscp.24.2.254.62276

Omar NA, Nazri MA, Ali MH, Alam SS (2021) The panic buying behavior of consumers during the COVID-19 pandemic: examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety. J Retail Consum Serv 62:102600. https://doi.org/10.1016/j.jretconser.2021.102600

Pantano E, Priporas C-V, Devereux L, Pizzi G (2021) Tweets to escape: intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries. J Bus Res 130:59–69. https://doi.org/10.1016/j.jbusres.2021.03.015

Pradipto YD, Winata C, Murti K, Azizah A (2016) Think again before you buy: the relationship between self-regulation and impulsive buying behaviors among Jakarta young adults. Procedia Soc Behav Sci 222:177–185. https://doi.org/10.1016/j.sbspro.2016.05.209

Prem R, Kubicek B, Diestel S, Korunka C (2016) Regulatory job stressors and their within-person relationships with ego depletion: the roles of state anxiety, self-control effort, and job autonomy. J Vocat Behav 92:22–32. https://doi.org/10.1016/j.jvb.2015.11.004

Qin D (2017) Undergraduates’ personality traits and network impulse buying: the intermediary role of self-control [Master’s thesis]. Henan University

Qureshi I, Fang Y, Ramsey E, McCole P, Ibbotson P, Compeau D (2009) Understanding online customer repurchasing intention and the mediating role of trust – an empirical investigation in two developed countries. Eur J Inf Syst 18(3):205–222. https://doi.org/10.1057/ejis.2009.15

Ray S, Danks NP, Valdez AC (2021) Seminr: building and estimating structural equation models. (R package version 2.2.1) [R]. https://CRAN.R-project.org/package=seminr

Roberts JA, Manolis C (2012) Cooking up a recipe for self-control: the three ingredients of self-control and its impact on impulse buying. J Market Theory Practice 20(2):173–188. https://doi.org/10.2753/MTP1069-6679200204

Rook DW (1987) The buying impulse. J Cons Res 14(2):189. https://doi.org/10.1086/209105

Sadeh N, Bredemeier K (2021) Engaging in risky and impulsive behaviors to alleviate distress mediates associations between intolerance of uncertainty and externalizing psychopathology. J Pers Disord 35(3):393–408. https://doi.org/10.1521/pedi_2019_33_456

Sheth J (2020) Impact of covid-19 on consumer behavior: will the old habits return or die? J Bus Res 117:280–283. https://doi.org/10.1016/j.jbusres.2020.05.059

Sneath JZ, Lacey R, Kennett-Hensel PA (2014) Chronic negative circumstances and compulsive buying: consumer vulnerability after a natural disaster. J Glob Scholars Market Sci 24(2):129–147. https://doi.org/10.1080/21639159.2014.881112

Sofi SA, Najar SA (2018) Impact of personality influencers on psychological paradigms: an empirical-discourse of big five framework and impulsive buying behaviour. Eur Res Manag Bus Econ 24(2):71–81. https://doi.org/10.1016/j.iedeen.2017.12.002

Sohu. (2021). Data analysis of college students: 83.9% of college students in first-tier cities in China in 2021 have part-time jobs. Sohu. June 25 https://www.sohu.com/a/474005025_728793

Stouthuysen K, Teunis I, Reusen E, Slabbinck H (2018) Initial trust and intentions to buy: the effect of vendor-specific guarantees, customer reviews and the role of online shopping experience☆. Electr Commer Res Appl 27:23–38. https://doi.org/10.1016/j.elerap.2017.11.002

Sultan AJ, Joireman J, Sprott DE (2012) Building consumer self-control: the effect of self-control exercises on impulse buying urges. Mark Lett 23(1):61–72. https://doi.org/10.1007/s11002-011-9135-4

Taha SA, Matheson K, Anisman H (2014) H1N1 was not all that scary: uncertainty and stressor appraisals predict anxiety related to a coming viral threat. Stress Health 30(2):149–157. https://doi.org/10.1002/smi.2505

Taha SA, Matheson K, Cronin T, Anisman H (2014) Intolerance of uncertainty, appraisals, coping, and anxiety: the case of the 2009 H1N1 pandemic. Br J Health Psychol 19(3):592–605. https://doi.org/10.1111/bjhp.12058

Thakur C, Diwekar A, Reddy BJ, Gajjala N (2020) A study of the online impulse buying behaviour during COVID-19 pandemic. Int J Res Eng, Sci Manag 3(9):86–90. https://doi.org/10.47607/ijresm.2020.294

Thomas MR, Kavya V, Monica M (2018) Online website cues influencing the purchase intention of generation z mediated by trust. Ind J Commer Manag Stud 9(1):13–23. https://doi.org/10.18843/ijcms/v9i1/03

Tull MT, Barbano AC, Scamaldo KM, Richmond JR, Edmonds KA, Rose JP, Gratz KL (2020) The prospective influence of COVID-19 affective risk assessments and intolerance of uncertainty on later dimensions of health anxiety. J Anxiety Disord 75:102290. https://doi.org/10.1016/j.janxdis.2020.102290

Verhagen T, van Dolen W (2011) The influence of online store beliefs on consumer online impulse buying: a model and empirical application. Information & Management 48(8):320–327. https://doi.org/10.1016/j.im.2011.08.001

Verplanken B, Sato A (2011) The psychology of impulse buying: an integrative self-regulation approach. J Consum Policy 34(2):197–210. https://doi.org/10.1007/s10603-011-9158-5

Vohs KD, Faber RJ (2007) Spent resources: self-regulatory resource availability affects impulse buying. J Cons Res 33(4):537–547. https://doi.org/10.1086/510228

Vohs K, Faber R (2003). Self-regulation and impulsive spending patterns. ACR North American Advances, NA-30. https://www.acrwebsite.org/volumes/8746/volumes/v30/NA-30/full

Wang C, Cunningham-Erdogdu P, Steers M-LN, Weinstein AP, Neighbors C (2020) Stressful life events and gambling: the roles of coping and impulsivity among college students. Addict Behav 107:106386. https://doi.org/10.1016/j.addbeh.2020.106386

Wang C, Pan R, Wan X, Tan Y, Xu L, Ho CS, Ho RC (2020) Immediate psychological responses and associated factors during the initial stage of the 2019 coronavirus disease (COVID-19) epidemic among the general population in China. Int J Environ Res Public Health 17(5):1729. https://doi.org/10.3390/ijerph17051729

Xia L, Gu R, Zhang D, Luo Y (2017) Anxious individuals are impulsive decision-makers in the delay discounting task: an ERP study. Front Behav Neurosci 11:5. https://doi.org/10.3389/fnbeh.2017.00005

Yang Q, van den Bos K, Li Y (2021) Intolerance of uncertainty, future time perspective, and self-control. Personality Individ Differ 177:110810. https://doi.org/10.1016/j.paid.2021.110810

Ye B, Wu D, Im H, Liu M, Wang X, Yang Q (2020) Stressors of COVID-19 and stress consequences: the mediating role of rumination and the moderating role of psychological support. Child Youth Serv Rev 118:105466. https://doi.org/10.1016/j.childyouth.2020.105466

Ye B, Zhou X, Im H, Liu M, Wang XQ, Yang Q (2020) Epidemic rumination and resilience on college students’ depressive symptoms during the COVID-19 pandemic: the mediating role of fatigue. Front Public Health. https://doi.org/10.3389/fpubh.2020.560983

Yıldırım E, Arslan Y, Barutçu MT (2016) The role of uncertainty avoidance and indulgence as cultural dimensions on online shopping expenditure. Euras Bus Econ J 4:42–51

Yıldırım M, Güler A (2020) Factor analysis of the COVID-19 perceived risk scale: a preliminary study. Death Stud. https://doi.org/10.1080/07481187.2020.1784311

Mansfield PM, Pinto MB, & Parente DH (2003) Self-control and credit-card use among college students. Psychol Rep, 92(3_suppl), 1067–1078.

Shunying Z, Ye B, Wang W, Zeng Y (2022) The Intolerance of Uncertainty and “Untact” Buying Behavior: The Mediating Role of the Perceived Risk of COVID-19 Variants and Protection Motivation. Front Psychol 13:807331. https://doi.org/10.3389/fpsyg.2022.807331.