The impact of online reviews on hotel booking intentions and perception of trust

Tourism Management - Tập 32 Số 6 - Trang 1310-1323 - 2011
Beverley Sparks1, Victoria Browning2
1Griffith Business School, Griffith University, PMB 50, GCMC 9726, Australia
2School of Management, Queensland University of Technology, GPO Box 2434, Brisbane, Qld 4001, Australia

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