The impact of brand equity on brand preference and purchase intentions in the service industries
Tóm tắt
Từ khóa
Tài liệu tham khảo
Berry L. L., 1988, Harvard Business Review, 28, 128
Biel A. L., 1992, Journal of Advertising Research, 32, RC6
Boone L. E., 2002, Contemporary marketing, 10
Campbell K., 1993, Brand equity and advertising, 56
Farquhar P. H., 1989, Marketing Research, 1, 24
Gordon W., 1993, Brand equity and advertising, 33
Hair J. F., 1998, Multivariate data analysis
Jöreskog K. G., 1989, LISREL 7 user's reference guide
Jöreskog K. G., 2002, LISREL 8.52
Keller K. L., 1998, Strategic brand management: Building, measuring, and managing brand equity
Kirmani A., 1993, Brand equity and advertising, 143
Kotler P., 1996, Principles of marketing
Martin G. S., 1990, Marketing theory and applications, 431
O'Cass A., 2001, Journal of International Consumer Marketing, 14, 41
Prasad K., 2000, Cornell Hotel and Restaurant Administration Quarterly, 41, 22, 10.1177/001088040004100314