The impact of brand equity on brand preference and purchase intentions in the service industries

Service Industries Journal - Tập 29 Số 12 - Trang 1687-1706 - 2009
Hsin Hsin Chang1, Ya Ming Liu2
1Department of Business Administration , National Cheng Kung University , 1 University Road, Tainan City 70101, Taiwan, Republic of China
2Department of Economics , National Cheng Kung University , 1 University Road, Tainan City , 70101 , Taiwan, Republic of China

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