The human concept: New philosophy for business

Miller, 1969, Business Has a War to Win, Harvard Business Review, XLVII, 4 Kahn, 1967, The Year 2000: a Framework for Speculation on the Next Thirty-Three Years, 214 Alderson, 1965 Keith, 1960, The Marketing Revolution, Journal of Marketing, XXIV, 35, 10.2307/1248704 King, 1965, The Marketing Concept, 70 Seligman, 1969, A Special Kind of Rebellion, Fortune, LXXIX, 67 1966, Speak Now … aNewsweek Report, Newsweek 1968, Domestic Disarmament, Wall Street Journal Zaleznick, 1969, The Youthquake in Pop Culture, Fortune, LXXIX, 134 Pearson, 1968, A New Co-Aim for Business, MSU Business Topics, XVI, 51 Newman, 1967, Does Business Have a Future?, MSU Business Topics, XV, 16 Lazer, 1969, Marketing's Changing Social Relationships, Journal of Marketing, XXXIII, 4