The effects of information redundancy on evaluations of social stimuli
Tóm tắt
Subjects were asked to estimate their liking for persons described by pairs of adjectives. These estimates were analyzed as a function of the favorableness of the adjectives in each pair and the redundancy of these adjectives. The degree of redundancy of an adjective B with a second adjective A was defined as the conditional probability of occurrence of B given A; these probabilities were estimated from normative data. Results supported the hypothesis that if adjectives are redundant with others presented, they have less effect upon evaluations. This study, which led to conclusions similar to those made by Dus tin & Baldwin (1966), eliminated several methodological difficulties in the earlier research.
Tài liệu tham khảo
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