The effect of social media marketing on brand trust and brand loyalty for hotels

Information Technology & Tourism - Tập 16 Số 3 - Trang 249-263 - 2016
Şahika Burçin Tatar1, İrem Eren-Erdoğmuş2,1
1İstanbul Gelişim University, Istanbul, Turkey
2Marmara University, İstanbul, Turkey

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