The effect of social conflict on relationship loyalty in business markets

Industrial Marketing Management - Tập 36 - Trang 59-67 - 2007
Richard E. Plank1, Stephen J. Newell2
1William Patterson State University of New Jersey, Cotsakos College of Business, 1600 River Road, Wayne, NJ 07470, USA
2Western Michigan University, Haworth College of Business, Department of Marketing, MS 5430, Kalamazoo, MI 49008, USA

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Industrial Marketing Management

Tập 36

59-67

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