Động lực lan tỏa của một nền tảng điện tử hỗ trợ dịch vụ Logistics Thành phố

Operations Management Research - Tập 12 - Trang 182-198 - 2019
Giulio Mangano1, Giovanni Zenezini1, Anna Corinna Cagliano1, Alberto De Marco1
1Department of Management and Production Engineering, Politecnico di Torino, Torino, Italy

Tóm tắt

Khái niệm Logistics Thành phố (CL) đã nổi lên nhằm giảm thiểu tác động xã hội, kinh tế và môi trường của việc phân phối hàng hóa trong đô thị, đặc biệt là ở giai đoạn phân phối cuối cùng. Bài báo này trình bày trường hợp của một nền tảng ICT sáng tạo cho quản lý CL, cùng với một mô hình Động lực Hệ thống được phát triển để khám phá động lực lan tỏa của sáng kiến này trong ba nhóm người dùng, cụ thể là, các chính quyền địa phương, các đơn vị vận tải tự thực hiện và các nhà cung cấp dịch vụ logistics. Cấu trúc và các tham số của mô hình được hình thành dựa trên các mô hình lan tỏa có sẵn trong tài liệu cũng như các phiên họp nhóm tập trung có sự tham gia của các bên liên quan. Đặc biệt, trong các phiên họp nhóm tập trung, các bên liên quan đã sử dụng các khối xây dựng của Business Model Canvas để xác định các giá trị mà nền tảng mang lại. Kết quả cho thấy rằng hiệu quả định tuyến, các ưu đãi cho các nhà điều hành tư nhân với các hành vi bền vững, và các chiến dịch quảng cáo để kích thích tác động chéo giữa các bên liên quan có thể thúc đẩy sự lan tỏa của dịch vụ này. Những kết quả này nhấn mạnh nhu cầu mạnh mẽ của các bên liên quan trong CL đối với các dịch vụ ICT giúp hỗ trợ các hoạt động logistics đô thị hiệu quả hơn, mặc dù cũng xác nhận sự cần thiết của sự hỗ trợ công cộng cho việc lan tỏa của chúng.

Từ khóa

#Logistics Thành phố #mô hình động lực hệ thống #nền tảng ICT #hành vi bền vững #Business Model Canvas

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