The development of core concepts of yield management

International Journal of Heritage Studies - Tập 5 Số 2 - Trang 96-110 - 1999
Anna Leask1, Ian Yeoman2
1Lecturer in Tourism Management , Hospitality & Tourism Management Group , Craighouse Road, Edinburgh, EH10 5DJ
2Lecturer in Service Operations Management , Napier University, Hospitality & Tourism Management Group , Craighouse Road, Edinburgh, EH10 5DJ

Tóm tắt

Từ khóa


Tài liệu tham khảo

Kimes S., 1997, Yield Management Strategies for the Service Industries

Yeoman, I. and Leask, A. The Development of Core Principles of Yield Management for Heritage Visitor Attractions. 3rd Annual Yield Management Conference. Sept. University of Ulster.

1994, Strategic Plan for Scottish Tourism

1996, Visits to Tourist Attractions

Leask A., 1996, Managing Cultural Resources for the Tourist.

1997, Sightseeing in the UK 1996

1998, Scottish Visitor Attractions Review 1997.

1998, International Benchmarking and Best Practice for Visitor Attractions

Fyall, A. and Garrod, B. Sustainability and Rural Heritage : a question of price? Rural Tourism Management Conference, SAC Ayr.

National Trust for Scotland. 1998.Interview with Chris Thornton,, June

Donaghy K., 1995, International Journal of Vacation Marketing, 2, 55

Belobaba P.P., 1987, Air Travel Demand and Airline Seat Inventory Management

Larsen T.D., 1988, Asta Agency Management, 46

Goulding, P. and Leask, A. “‘Scottish visitor attractions: revenue versus capacity’”. in Yeoman & Ingold, op. cit. (note 1).

MacMahon‐Beattie U., 1999, Accommodation Management

Middleton V., 1988, Marketing in Travel and Tourism

Yale P., 1991, From Tourist Attractions to Heritage Tourism.

Wanhill S., 1993, Tourism: Principles & Practices,

MacLellan R., 1998, Tourism in Scotland,

Huyton, J. and Peters, S. “‘Yield Management in the Hotel Industry’”. Yeoman & Ingold, op. cit. (note 1).

Jones, P. and Kewin, E. ’Yield Management in UK hotels: Principles and Practices’. Paper presented to 2nd Annual Yield Management Conference. University of Bath.

Cross R.G., Revenue Management,

Scottish Tourist Board. 1998. “Scottish Visitor Attractions Survey 1997”. Edinburgh

1997, Report & Accounts 1996–1997,

1998, Guide to over 100 properties.

Yeoman, I. and Ingold, A. “‘Decision‐making’”. Yeoman & Ingold op. cit. (note 1).

Curry R.E., 1988, Scorecard Technical Brief,, 2

1998, To Charge or Not To Charge?,

Johns N., 1999, Heritage Visitor Attractions: an operations management dimension

1998, Annual Report and Accounts 1996–97