The backfire effect of sustainable social cues. New evidence on social moral licensing

Ecological Economics - Tập 195 - Trang 107376 - 2022
Wassili Lasarov1, Robert Mai2, Stefan Hoffmann1
1Department of Marketing, Faculty of Business, Economics and Social Sciences, Christian-Albrechts-Universität zu Kiel, Westring 425, 24118 Kiel, Germany
2DFR Marketing, Grenoble Ecole de Management, 12 rue Pierre Sémard, 38000 Grenoble, France

Tài liệu tham khảo

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