The anatomy of the luxury fashion brand
Tóm tắt
Từ khóa
Tài liệu tham khảo
Luxury Briefing. (2006) November, http://www.luxury-briefing.com/content/?m=200611 .
Euromonitor. (2001) Luxury goods service, www.euromonitor.com .
Twitchell, J. B. (2002) Living it Up: Our Love Affair with Luxury. New York: Columbia University Press.
Vickers, J. S. and Renand, F. (2003) The marketing of luxury goods. The Marketing Review 3: 459–478.
Brooke, S. (2004) Luxuries ain’t what they used to be. Now the high street is full of designers labels and glittering prices, does anything count as exclusive. The Daily Telegraph, London: 17 January, p. 4.
Jackson, T. B. (2004) International Retail Marketing. Oxford: Elsevier Butterworth-Heinemann.
Chevalier, M. and Mazzalovo, G. (2008) Luxury Brand Management: A World of Privilege. Singapore: Wiley and Sons.
Mintel Report. (2004) Luxury goods retailing, http://report.mintel.com/sinatra/mintel/new/report/repcode=0364&anchor=a20/print, accessed on 1 September 2002.
(The) Economist. (2002) Special Report: Luxury Goods. 23 March, pp. 61–63.
Bain. (2007) Global luxury goods market growing at 9% per year despite uncertain signals; according to Bain & Company's 6th annual ‘Luxury Goods Worldwide Market Study’, www.bain.com/bainweb/publications , 14 November 2007 accessed on 17 June 2008.
Moore, C. M. and Birtwistle, G. (2005) The Burberry business model: Creating an international luxury fashion brand. International Journal of Retail & Distribution Management 32 (8): 412–422.
Bruce, M. and Kratz, C. (2007) Competitive Marketing Strategies in Luxury Fashion Companies. In: T. Hines and M. Bruce (eds.) Fashion Marketing: Contemporary Issues, 2nd edn., New York: Elsevier/Butterworth-Heinemann.
Financial Times Weekend Magazine. (2005) I’m the kind of person who cuts out the labels on things. Issue 137, March, pp. 8–15.
Beverland, M. (2004) Uncovering “the theories-in-use”: Building luxury wine brands. European Journal of Marketing 38 (3/4): 446–466.
Vigneron, F. and Johnson, L. W. (1999) Review and a conceptual framework of prestige-seeking consumer behavior. Academy of Marketing Science Review 1, http://www.amsreview.org/articles/vigneron01-1999.pdf .
Dubois, B., Laurent, G. and Czellar, S. (2001) Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes. Working Paper 736, HEC School of Management, Jouy-en-Josas.
Nia, A. and Zaichkowsky, J. L. (2000) Do counterfeit devalue the ownership of luxury brands? Journal of Product and Brand Management 9 (7): 485–497.
Jackson, T. (2001) International Herald Tribune Fashion 2001 – a conference review. The Journal of Fashion Marketing 6 (4).
Alleres. (2003) cited in Bruce, M. and Kratz, C. (2007) Competitive Marketing Strategies in Luxury Fashion Companies. In: T. Hines and M. Bruce (eds.) Fashion Marketing: Contemporary Issues, 2nd edn., New York: Elsevier/Butterworth-Heinemann.
Nueno, J. L. and Quelch, J. A. (1998) The mass marketing of luxury. Business Horizons 41 (6): 61–69.
Danziger, P. (2005) Let them Eat Cake: Marketing to the Masses – as Well as the Classes. Chicago: Dearborn Trade.
Chadha, R. and Husband, P. (2006) The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury. Finland: WS Bookwell.
Kapferer, J. N. (2008) The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 4th edn., London: Kogan Page Limited.
Radon, A. (2002) The Paradoxical Relationship Between the Exclusiveness of Luxury Goods and Profit Maximization. Working Paper School of Business, Stockholm University, March 25.
Phau, I. and Prendergast, G. (2000) Consuming luxury brands: The relevance of the ‘Rarity Principle’. Journal of Brand Management 8 (2): 122–138.
Grossman, G. M. and Shapiro, C. (1998) Foreign counterfeiting of status goods. The Quarterly of Economics, February, pp. 79–100.
O’Cass, A. and Frost, H. (2002) Status brands: Examining the effects of non-product related brand associations on status and conspicuous consumption. Journal of Product and Brand Management 11 (2): 67–86.
Nobbs, K., Birtwistle, G. and Fiorito, S. (2004) Burberry; the accessible luxury brand. 8th European Association for Education and Research in Consumer Distribution (EAERCD) Conference, London 30 June to 2 July.
Silverstein, M. J., Fiske, N. and Butman, J. (2003) Trading up: The new American luxury. Harvard Business Review 81 (4): 48–57.
Clarke, I. and Owens, M. (2000) Trademark rights in gray markets. International Marketing Review 17 (3): 272–288.
Davis, S. (1994) Retail brand and the threat of identity. International Journal of Retail and Distributive Management 26 (4): 140–146.
Elsmore, M. J. (2000) The Implications of intellectual property law for the auditing protection of national and international brands: Part 1. Management Auditing Journal 15 (3): 116–132.
McDonald, G. and Roberts, C. (1994) Product piracy: The problem that will not go away. Journal of Product and Brand Management 3 (4): 55–65.
Chen, K. J. and Liu, C. M. (2004) Positive brand extension trial and choice of parent brand. Journal of Product and Brand Management 13 (1): 25–36.
Dias, S. and Ryab, L. (2002) Options theory and options thinking in valuing returns on brand investments and brand extensions. Journal of Product and Brand Management 11 (2): 115–128.
Glynn, M. S. and Brodie, R. J. (1998) The importance of brand-specific associations in brand extension: Further empirical results. Journal of Product and Brand Management 7 (6): 509–518.
Kent, C., Macdonald, S. and Deex, M. (2002) Morgan Dean Stanley Witter, Luxury status, achieving and exploiting it, cited in: Jackson, T.B. (2004) International Retail Marketing, Oxford: Elsevier Butterworth-Heinemann.
Wetlaufer, S. (2004) The perfect paradox of star brands: An interview with Bernard Arnault of LVMH. Harvard Business Review 79 (9): 117.
Dubois, B. and Laurent, G. (1994) Attitudes towards the concept of luxury: An exploratory analysis. Asia Pacific Advances in Consumer Research 1: 273–278.
Erickson, G. M. and Johansson, J. K. (1985) The role of price in multi-attribute product evaluations. The Journal of Consumer Research 12 (2): 195–199.
Dubois, B. and Duguesne, P. (1993) Polarization maps a new approach to identifying and assessing competitive position- the case of luxury brands. Marketing and Research Today 21 (May): 115–123.
Dubois, B. and Paternault, C. (1995) Understanding the world of international luxury brand: The ‘dream formula’. Journal of Advertising Research 35 (4): 69–77.
Groth, J. C. and McDaniel, S. W. (1993) The exclusive value principle: The basis for prestige pricing. Journal of Consumer Marketing, Winter, 10 (1): 10–27.
Goff, C. (2004) Vanity publishing. Financial Times, London: 6 January, p. 5.
Berry, C. J. (1994) The Idea of Luxury: A Conceptual and Historical Investigation. Cambridge: Cambridge University Press.
Hanna, J. (2004) Luxury isn’t what it used to be. Harvard Business School Bulletin 80 (2), June, http://hbswk.hbs.edu/item/4321.html .
Broughton, C. (2002) Fashion: Personal services; luxury fashion is in a flap. The Independent on Sunday, London: 29 September, pp. 43–44.
Fraser, R. (2003) Are you being served? Guardian, 24 October, p. 32.
Zola, E. (1863) Au Bonheur des Damnes.
Moore, C. M., Fernie, J. and Burt, S. (2000) Brands without boundaries – The internationalisation of the designer retailer's brand. European Journal of Marketing 34 (8): 919–937.
Moore, C. M. (2003) Fast Fashion: From Prada to EatmyhandbagBitch. In: M. Saren (ed.) Marketing Graffiti. London: Dryden Press.
Naughton, K. and Vlasic, B. (1998) The Nostalgia Boom. Business Week, 23 March, pp. 58–64.
Ramaswamy, K., Ostermiller, M. and Kendis, P. A. (2003) Louis Vuitton Moet Hennessy: In Search of Synergies in the Global Industry. Thunderbird, a09-03-011.
Pickton, D. and Broderick, A. (2001) Integrated Marketing Communications. Pearson Education Ltd.: Essex.
Doyle, P. (1990) Building successful brands: The strategic options. The Journal of Consumer Marketing 7 (2): 5–20.
Tosti, D. T. and Stotz, R. D. (2001) Brand: Building your brand from the inside out. Marketing Management 10 (2): 28–33.
Till, B. D. (2003) Using Celebrity endorsers effectively: Lessons from associative trainings. Journal of Product and Brand Management 7 (5): 400–409.
Lynch, J. and de Chernatony, L. (2004) The power of emotion: Brand communication in business-to-business markets. Journal of Brand Management 11 (5): 403–419.
Eisenhardt, K. M. (1989) Building theories from case study research. The Academy of Management Review 14 (4): 532–550.
Strauss, A. and Corbin, J. (1998) Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory, 2nd edn., London: Sage Publications.
Yin, R. K. (1994) Case Study Research: Design and Methods, 2nd edn., London: Sage Publications.
Doherty, A. M. (1999) Explaining international retailers’ market entry mode strategy: Internationalisation theory, agency theory and the importance of information asymmetry. International Review of Retail, Distribution and Consumer Research 9 (4): 379–402.
Perry, C. (1998) Processes of a case study methodology for postgraduate students. European Journal of Marketing 32 (9/10): 785–798.
Gronhaug, K. and Olson, O. (1999) Action research and knowledge creation; merits and challenges. Qualitative Market Research: An International Journal 2 (1): 6–14.
Tellis, W. (1997) Introduction to case study. The Qualitative Report 3 (2), July, ( http://www.nova.edu/ssss/QR/QR3-2/tellis1.html ).
Yin, R. K. (2003) Case Study Research: Design and Methods, 3rd edn., London: Sage Publications.
Riege, A. M. (2003) Validity and reliability tests in case study research: A literature review with ‘hands-on’ applications for each research phase. Qualitative Market Research: An International Journal 6 (2): 75–86.
Parkhe, A. (1993) ’Messy’ research, methodological predispositions and theory development in international joint ventures. Academy of Management Review 18 (2): 227–268.
Walpole. www.walpole.com , accessed on April 2008.
Nachmias, C. and Nachmias, D. (1982) Research Methods in the Social Sciences, Alternate 2nd without Statistics. London, England: E. Arnold.
Flick, U. (1992) Triangulation revisited: Strategy of validation or alternative? Journal for the Theory of Social Behaviour 22: 175–198.
Perakyla, A. (1997) Reliability and Validity in Research Based on Tapes and Transcript. In: D. Silverman (eds.) Qualitative Research: Theory, Method and Practice. London: Sage (77) Miles et al 1994.
Hirschman, E. C. (1986) Humanistic inquiry in marketing research: Philosophy, method, and criteria. Journal of Marketing Research 23: 237–249.
Lincoln, Y. S. and Guba, E. G. (1985) Naturalistic Inquiry. Beverly Hills, CA: Sage.
Huberman, A. M. and Miles, M. B. (1994) Qualitative Data Analysis: An Expanded Sourcebook, 2nd edn., Thousand Oaks, CA: Sage Publications.
LeCompte, M. D. and Goetz, J. P. (1982) Ethnographic data collection and analysis in evaluation research. Educational Evaluation and Policy Analysis. Fall: 387–400.
Raymond, N. (1954) Harvard University (CAMBRIDGE, Massachusetts). Graduate School of Business Administration, In: Malcolm P. McNair … with the assistance of Anita C. Hersum (eds.) 1954, The Case Method at the Harvard Business School. Papers by present and past members of the faculty and staff. New York, pp. xvi. 292. McGraw-Hill Book Co.
McKinsey and Company. (1991) L’Industrie du Lux: Un a Tout pour France. McKinsey and Company: Paris, 7 June.
Lichtenstein, D. R., Ridgway, N. M. and Netemeyer, R. G. (1993) Price perceptions and consumer shopping behaviour. A field study 30 (2): 234–245.
Renand, F. (1993) In revue Francaise du marketing. Cahiers: 132–133.
Dubois, B. and Czellar, S. (2001) Prestige brands of Luxury brands? – An exploratory inquiry on consumer perceptions. Marketing in a Changing World: Scope, Opportunities and Challenges: Proceedings of the 31st EMAC Conference, University of Minho, Portugal, 28–31 May.