The Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry

Journal of Hospitality and Tourism Research - Tập 33 Số 4 - Trang 487-510 - 2009
Heesup Han1, Kisang Ryu2
1Dong-A University
2University of New Orleans

Tóm tắt

This research aims to examine the relationships among three components of the physical environment (i.e., décor and artifacts, spatial layout, and ambient conditions), price perception, customer satisfaction, and customer loyalty in the restaurant industry. A total of 279 cases from a survey were used to assess overall fit of the proposed model and test hypotheses using structural equation modeling. The three factors of the physical environment strongly influenced how customers perceived price, and this price perception, in turn, enhanced customer satisfaction level and directly/indirectly influenced customer loyalty. Décor and artifacts were the most significant predictors of price perception among the three components of the physical environment. Furthermore, both price perception and customer satisfaction played significant partial/complete mediating roles in the proposed model. The paper provides potential ways for restaurateurs to increase customer loyalty by improving their understanding of the roles of physical environment, price perception, and customer satisfaction.

Từ khóa


Tài liệu tham khảo

10.1037/0033-2909.103.3.411

10.1177/1096348005276497

Baker, J. ( 1987). The role of the environment in marketing services. In J. A. Czepeial, C. A. Congram, & J. Shanahan (Eds.). The services challenges: Integrating for competitive advantage (pp. 79-84). Chicago : American Marketing Association.

10.1037/0022-3514.51.6.1173

Bennett, D.J. & Bennett, J.D. ( 1970). Making the scene. In G. Stone & H. Farberman (Eds.), Social psychology through symbolic interactionism (pp. 190-196). Waltham, MA: Ginn-Blaisdell.

10.2307/1252042

10.2307/3152091

10.1177/001088048202300107

10.1108/09596110110395893

10.1108/09564239410057663

10.2307/1252296

10.1177/0092070394222001

10.2307/3172866

Dube, L., 1999, Production and Operations Management, 8, 301, 10.1111/j.1937-5956.1999.tb00310.x

Engel, J.F., 1982, Consumer behavior

10.1177/1094670506286325

10.2307/1251898

10.2307/3151312

10.2307/1251946

10.1300/J150v02n03_02

Golledge, R.G. ( 1987). Environmental cognition. In S. Daniel & A. Irwin (Eds.), Environmental psychology (pp. 131-174). New York: Wiley.

Hair, J.F., 1998, Multivariate data analysis, 8

Hamaker, S.S., 2000, Restaurants USA. Retrieved July, 17, 2009

10.1016/S0022-4359(97)90016-6

Hunt, H.K. ( 1977). CS/D-overview and future research directions. In K. H. Hunt (Ed.), Conceptualization and measurement of consumer satisfaction and dissatisfaction (pp. 455-488). Cambridge, MA: Marketing Science Institute.

Jacoby, J. & Olson, J.C. ( 1977). Consumer response to price: An attitudinal, information processing perspective. In Y. Wind & P. Greenberg (Eds.), Moving ahead with attitude research (pp. 73-86). Chicago: American Marketing Association.

Julander, C., Magi, A., Jonsson, J. & Lindqvist, A. ( 1997). Linking customer satisfaction to financial performance data. In B. Edvardsson, S. W. Brown, R. Johnston , & E. E. Scheuing (Eds.), Advancing service quality: A global perspective (pp. 301-310). Karlstad, Sweden: University of Karlstad.

10.1108/09596110010342559

10.1177/1096348005285086

10.1300/J150v01n03_07

Kotler, P., 1973, Journal of Retailing, 49, 48

10.1016/j.ijhm.2007.07.025

Martins, M. & Monroe, K.B. ( 1994). Perceived price fairness: A new look at an old construct . In C. Allen & D. R. John (Eds.), Advances in Consumer Research (pp. 75-78). Provo, UT: Association for Consumer Research.

10.1016/S0010-8804(99)80013-5

10.1016/S0010-8804(01)81012-0

10.1177/1096348003252361

10.1016/S0022-4359(01)00042-2

10.1108/08876040010340937

Mehrabian, A., 1974, An approach to environmental psychology

10.1016/S0022-4359(01)00064-1

Monroe, K.B., 1990, Pricing: Making profitable decisions, 2

10.1002/(SICI)1520-6793(199707)14:4<379::AID-MAR5>3.0.CO;2-6

10.1108/09564230210431965

Nunnally, J.C., 1978, Psychometric theory

10.1177/109634800002400202

10.1177/0092070300281015

10.1300/J369v05n02_08

10.1108/01443570310458474

Rapoport, A., 1982, The meaning of the built environment

Reichheld, F.F., 1990, Harvard Business Review, 68, 2

10.1108/03090560510601761

10.1037/0022-3514.38.2.311

Ryu, K., 2005, DINESCAPE, emotions, and behavioral intentions in upscale restaurants. Unpublished doctoral dissertation

10.1177/1096348006295506

10.1016/S0010-8804(03)90018-8

10.1016/S0022-4359(99)80094-3

10.2307/1251839

10.1108/09596119910272757

10.1177/109467050133004

10.1108/08876049410065624

10.1108/08876049610148594

10.1002/(SICI)1520-6793(199901)16:1<51::AID-MAR4>3.0.CO;2-0

10.1002/mar.20030

Yi, Y. ( 1990). A critical review of consumer satisfaction. In V. Zeithaml (Ed.), Review of marketing (pp. 68-122). Chicago : American Marketing Association.

Zeithaml, V.A. ( 1981). How consumer evaluation processes differ between goods and services. In J. Donelly & W. George (Eds.), Marketing of services proceedings series (pp. 186-190). Chicago: American Marketing Association.

Zeithaml, V.A. ( 1983). Conceptualizing and measuring consumer response to price . In R. P. Bagozzi & A. M. Tybout (Eds.), Advances in consumer research (pp. 612-616). Ann Arbor, MI: Association for Consumer Research.

10.2307/1251446

10.2307/1251929