The Management of Technological Innovation and New Product Development
Tóm tắt
Từ khóa
Tài liệu tham khảo
Abell D.F., 1979, Strategic Marketing Planning: Problems and Analytical Approaches
Abernathy W.J., 1982, Research Management, 34
Ansoff H.I., 1967, Harvard Business Review, 45, 71
Assmus G., 1981, Schultz, 125
Biggadike R., 1979, Harvard Business Review, 57, 103
Bodde D.L., 1976, Technology Review, 53
Booz, 1968, The Management of New Products
Buggie F., 1981, New Product Development Strategies
Businessweek, November 21,1983, 96
Cadbury N.D., 1975, Harvard Business Review, 53, 96
Calantone R.J., 1977, Educator's Conference Proceedings, 492
Choffray J.M., 1980, Market Planning for New Industrial Products
Claycamp, H.J. "New Product Investment Decisions and Management Science Techniques," mimeographed,1977. (See discussion in Wind, Y.J.Product Policy: Concepts, Methods and Strategy,Reading, MA.: Addison-Wesley, 1982, pp.325-333).
European Journal of Marketing, 14, 6
1980, Sloan Management Review, 3
Davidson J.H., 1976, Harvard Business Review., 117
Gee R.E., 1971, Research Management., 38
Globe S.., 1973, Research Management, 8
Hatch T., 1980, Urban. G.L. and Hauser, J.R., Design and Marketing of New Products. Englewood Cliffs, 61
Hopkins D.S., 1979, The Conference Board
Kuhn T.S., 1970, 2nd. ed.
Kulvik H., 1977, Helsinki
Maidique M.A., 1983, Conference Proceedings, Washington, D.C., 36
Marquis D.G., Innovation.
Martin M ., 1984, Managing Technological Innovation and Entrepreneurship. Reston
McGuire P.E., 1973, Evaluating New Product Proposals. New York: Conference Board
Myers J.H., 1977, Marketing Structure Analysis
Myers S., 1969, National Science Foundation. NSF, 69
National Science Foundation, 1976, Science Indicators
Nielsen Marketing Service, 1971, The Nielsen Researcher. No. 5., 4
1979, The Nielsen Researcher., 1
Nystrom H.., 1977, Uppsala. Sweden
Edvardsson B.., 1978, Uppsala
Research, 1980, Uppsala. Sweden.
1977, Office of Economic and Cultural Development: Third Ministerial Meeting on Science. Gaps in Technology: Scientific Instruments
Pessemier E.A.., 1977, Product Management • Strategy and Organization
Peters T.J., 1982, Search of Excellence: Lessons from America's Best-Run Companies.
Quinn J.B., 1978, Sloan Management Review., 19
Ramo S.., 1980, The Management of Innovative Technological Corporations
Ramsey J.E.., 1978, Research and Development: Project Selection Criteria
Rothberg R.R., 1976, Corporate Strategy and Product Innovations
Rothwell R., 1973, Baker, M.J. (ed.). Innovation in Marketing, Eleventh Marketing Theory Seminar, Department of Marketing, 2.1
