The Impacts of Speed-to-Market on New Product Success: The Moderating Effects of Uncertainty

IEEE Transactions on Engineering Management - Tập 52 Số 2 - Trang 199-212 - 2005
Jack Chen1, Richard B. Reilly1, Gary S. Lynn1
1[Wesley J. Howe Sch. of Technol. Manage., Stevens Inst. of Technol., Jing Ma, Ont., Canada]

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