The Characteristics and Satisfaction of Mainland Chinese Visitors to Hong Kong

Journal of Travel Research - Tập 35 Số 4 - Trang 37-41 - 1997
Hailin Qu, Isabella Li

Tóm tắt

The purpose of this study was to identify the characteristics, travel patterns and destination selection attributes, and perceptions and satisfaction level of mainland Chinese visitors traveling to Hong Kong. A systematic sampling approach was employed, and a self-administered and closed-ended questionnaire was used to survey a sample of 275 mainland Chinese visitors. It was found that the majority of the mainland Chinese visitors were male, married, between the ages of 26 and 45, and white-collar workers. Generally speaking, visitors were quite satisfied with all aspects of their journey to Hong Kong, except for the price.

Từ khóa


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Thông tin
Thông tin xuất bản

Journal of Travel Research

Tập 35 Số 4

37-41

Thông tin tác giả