Sustainable Entrepreneurship and B Corps

Business Strategy and the Environment - Tập 26 Số 3 - Trang 331-344 - 2017
Wendy Stubbs1
1Centre for Geography and Environmental Science Monash University Clayton VIC Australia

Tóm tắt

AbstractSustainable entrepreneurship contributes to solving social and environmental problems through the means of successful for‐profit businesses. This paper contributes to understanding how sustainable entrepreneurship is implemented by exploring an emerging new form of business, ‘B Corps’, that employs market tactics to address social and environmental issues. Through interviewing 14 B Corps, the exploratory research study found that B Corps treat profit as a means to achieve positive societal ends, they regard the B Corp model as a tool for change, the B Corp model provides a common collective identity for internal and external validation, they are focused on societal impact rather than maximizing profits and they attempt to legitimate this form of sustainable entrepreneurship by influencing the business community and government officials. Copyright © 2016 John Wiley & Sons, Ltd and ERP Environment

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Business Strategy and the Environment

Tập 26 Số 3

331-344

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