Success factors in product innovation
Tóm tắt
Từ khóa
Tài liệu tham khảo
Booz-Allen & Hamilton, 1982
Cooper, 1986
Cooper, 1984, The Performance Impact of Product Innovation Strategies, European J. Marketing, 18, 3, 10.1108/EUM0000000004787
Cooper, 1980, Project NewProd: Factors in New Product Success, European J. Marketing, 14, 277, 10.1108/EUM0000000004906
Cooper, 1979, The Dimensions of Industrial New Product Success and Failure, J. Marketing, 43, 93, 10.2307/1250151
Crawford, 1984, Protocol: New Tool for Product Innovation, Journal of Product Innovation Management, 2, 85, 10.1016/S0737-6782(84)80019-3
Crawford, 1979, New Product Failure Rates—Facts and Fallacies, Research Management, 9, 10.1080/00345334.1979.11756557
Hayes, 1980, Managing Our Way to Economic Decline, Harvard Business Review, 67
Maidique, 1985, The New Product Learning Cycle, 85
Maidique, 1983, A Study of Success and Failure in Product Innovation: The Case of the U.S. Electronics Industry, IEEE Trans. Engineering Management, EM-31, 192, 10.1109/TEM.1984.6447537
Rothwell, 1972
Rothwell, 1974, SAPPHO Updated: Project SAPPHO Phase II, Research Policy, 3, 258, 10.1016/0048-7333(74)90010-9