Subjective Knowledge and Fear Appeal Effectiveness: Implications for Message Design

Health Communication - Tập 23 Số 2 - Trang 191-201 - 2008
Robin L. Nabi1, David R. Roskos‐Ewoldsen2, Francesca R. Dillman Carpentier3
1Department of Communication, University of California, Santa Barbara, USA
2Department of Psychology, University of Alabama
3School of Journalism and Mass Communication , University of North Carolina at Chapel Hill ,

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