Structural Equation Modeling in Marketing: Some Practical Reminders

Journal of Marketing Theory and Practice - Tập 16 Số 4 - Trang 287-298 - 2008
Wynne W. Chin1, Robert A. Peterson2, Steven P. Brown3
1Decision and Information Sciences Department, C. T. Bauer College of Business, University of Houston, Houston, TX
2Business Administration, McCombs School of Business, University of Texas at Austin, Austin, TX
3C. T. Bauer College of Business, University of Houston, Houston, TX

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Journal of Marketing Theory and Practice

Tập 16 Số 4

287-298

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