Softening the Blow: Company Self-Disclosure of Negative Information Lessens Damaging Effects on Consumer Judgment and Decision Making

Journal of Business Ethics - Tập 120 Số 1 - Trang 109-120 - 2014
Bob M. Fennis1,2, Wolfgang Stroebe3,4
1Department of Marketing, BI Norwegian Business School, Oslo, Norway
2Department of Marketing, University of Groningen, Groningen, The Netherlands
3Department of Social Psychology, University of Groningen, Groningen, The Netherlands
4Department of Social and Organizational Psychology, Utrecht University, Utrecht, The Netherlands

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