Soap Operas and Fertility: Evidence from Brazil

American Economic Journal: Applied Economics - Tập 4 Số 4 - Trang 1-31 - 2012
Eliana La Ferrara1, Alberto Chong2, Suzanne Duryea3
1Bocconi University, Via Sarfatti 25, 20136, Milan, Italy and Innocenzo Gasparini Institute for Economic Research (IGIER).
2University of Ottawa, Faculty of Social Sciences, 550 Cumberland St., Ottawa, Ontario K1N 6N5.
3Inter-American Development Bank, 1300 New York Avenue, N.W. Washington, DC 20577.

Tóm tắt

We estimate the effect of television on fertility in Brazil, where soap operas portray small families. We exploit differences in the timing of entry into different markets of Globo, the main novela producer. Women living in areas covered by Globo have significantly lower fertility. The effect is strongest for women of lower socioeconomic status and in the central and late phases of fertility, consistent with stopping behavior. The result does not appear to be driven by selection in Globo entry. We provide evidence that novelas, and not just television, affected individual choices, based on children's naming patterns and novela content. (JEL J13, J16, L82, O15, Z13)

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