Simple database marketing tools in customer analysis and retention

International Journal of Information Management - Tập 23 - Trang 291-301 - 2003
Yu-Hui Tao1, Chu-Chen Rosa Yeh2
1Department of Information Management, I-Shou University, Kaohsiung County, Taiwan, ROC
2Institute of Human Resource Management, National Sun Yat-Sen University, Kaohsiung, Taiwan, ROC

Tài liệu tham khảo

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