Should businesses give a DAM?

The importance of DAM in organizations where rich media and graphics are traditionally part of the core business has resulted in DAM being a must-have solution within the company. Organizations whose primary business is not centered around rich media are now, however, embarking on initiatives to create and manage digital media with the benefits of DAM becoming more widespread. This paper addresses a number of important points businesses should consider in DAM; There are a number of benefits that can be gained from DAM within a company, from improved business processes to having a digital archive that is live and useful for asset reuse and exploitation and also for compliance.