Shopping motivations on Internet: A study based on utilitarian and hedonic value

Technovation - Tập 27 Số 12 - Trang 774-787 - 2007
Pui‐Lai To1, Chechen Liao2, Tzu-Hua Lin3
1Department of Management Information Systems, National Chiayi University, Chia-Yi 60074, Taiwan
2Department of Information Management, National Chung Cheng University, Ming-Hsiung, Chia-Yi 62117, Taiwan#TAB#
3Graduate Institute of Management, National Chiayi University, Chia-Yi 60074, Taiwan

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