Servitization, digitization and supply chain interdependency

Industrial Marketing Management - Tập 60 - Trang 69-81 - 2017
Ferran Vendrell‐Herrero1, Óscar F. Bustinza2, Glenn Parry3, Nikolaos Georgantzı́s4,5
1Birmingham Business School, University of Birmingham, United Kingdom
2Department of Management, University of Granada, Granada, Spain
3Department of Strategy, University of the West of England, United Kingdom
4LEE & Economics Dept., Universitat Jaume I-Castellon, Spain
5University of Reading, United Kingdom

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