Securing business-to-business relationships: The impact of switching costs

Industrial Marketing Management - Tập 52 - Trang 82-90 - 2016
Markus Blut1, Heiner Evanschitzky2, Christof Backhaus1, John Rudd2, Michael Marck3
1Newcastle University Business School, 5 Barrack Road, NE1 4SE Newcastle upon Tyne, UK
2Aston Business School, Marketing Group, Aston Triangle, Birmingham, B4 7ET, UK
3Department of Marketing, University of Strathclyde, 173 Cathedral Street, G4 0RQ Glasgow, UK

Tài liệu tham khảo

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