Sampling information in new product marketing
Tài liệu tham khảo
Harris, 1966, New product marketing: a case study in decision-making under uncertainty, J.R. Statist. Soc. C., 15, 39
Winkler, 1967, The assessment of prior distributions in bayesian analysis, J. Am. Statist. Ass., 62, 776, 10.2307/2283671