Remanufacturing for the Circular Economy: An Examination of Consumer Switching Behavior

Business Strategy and the Environment - Tập 26 Số 4 - Trang 451-464 - 2017
Benjamin T. Hazen1, Diane A. Mollenkopf1, Yacan Wang2
1Department of Marketing and Supply Chain Management, University of Tennessee, Knoxville, TN, USA
2Department of Economics, Beijing Jiaotong University, Beijing, China

Tóm tắt

AbstractFor the circular economy to be tenable, consumers need to not only return products after use, but also purchase products that are remanufactured. However, research finds that consumers have a poor opinion of remanufactured products and are typically not prepared to adopt them. Thus, development of the circular economy is dependent upon deeper understanding of consumers’ attitudes and behaviors. Research typically considers either micro‐level or macro‐level factors when assessing consumer perceptions of remanufactured products. The current research incorporates macro‐level factors of price, government incentives and environmental benefits with the moderating influence of micro‐level consumer attitudes to examine consumers’ intention to switch from purchasing new products to remanufactured products. The findings suggest that a consumer's attitude toward remanufactured products is an important moderating factor predicting consumer switching behavior to remanufactured products. Copyright © 2016 John Wiley & Sons, Ltd and ERP Environment

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Business Strategy and the Environment

Tập 26 Số 4

451-464

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