Relationships Among Customer Satisfaction, Delight, and Loyalty in the Hospitality Industry

Journal of Hospitality and Tourism Research - Tập 39 Số 2 - Trang 170-197 - 2015
Mi‐Ran Kim1, Christine A. Vogt1, Bonnie J. Knutson1
1Michigan State University

Tóm tắt

Customer satisfaction has been a focus of researchers and marketers as an important antecedent of customer loyalty. Some recent studies propose that customer delight possibly produces greater customer loyalty than satisfaction. Loyalty has also become of greater interest to researchers and marketers as a multiphase concept as well as a useful segmentation of customers with accompanying targeted strategies. As one of few empirical studies on customer satisfaction, delight, and loyalty, the primary objectives of this research is to understand how customer satisfaction and delight influence loyalty and to understand the multiphase framework of loyalty, including cognitive, affective, and conative loyalties. This study contributes to the body of knowledge on customer satisfaction, delight, and loyalty and provides theoretical and applied suggestions for the hospitality industry.

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Journal of Hospitality and Tourism Research

Tập 39 Số 2

170-197

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