Relationship stability, trust and relational risk in marketing channels: Evidence from China

Industrial Marketing Management - Tập 37 - Trang 432-446 - 2008
Yi Liu1, Yuan Li2, Lei Tao1, Ying Wang1
1Xi'an Jiaotong University, Marketing Department of Management School, Shaanxi, 710049, PR China
2Xi'an Jiaotong University, Technology and Economics Department of Management School, Shaanxi, 710049, PR China

Tài liệu tham khảo

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