Relationship management in public relations: dimensions of an organization-public relationship

Public Relations Review - Tập 24 Số 1 - Trang 55-65 - 1998
John A. Ledingham, Stephen D. Bruning

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Từ khóa


Tài liệu tham khảo

Ferguson, 1984, Building Theory in Public Relations: Interorganizational Relationships, annual meeting of the Association for Education in Journalism and Mass Communication, Gainesville, Florida

Cutlip, 1994, 2

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Ehling, 1992, Estimating the Value of Public Relations and Communication to an Organization, 617

Broom, 1990, 82

Ibid., p. 82.

Broom, 1997, Toward a Concept and Theory of Organization Public Relationships, Journal of Public Relations Research, 9, 83, 10.1207/s1532754xjprr0902_01

James E. Grunig and Yi-Hui Huang, “Working Model of Relationships” Unpublished manuscript.

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Wood, 1995, 180

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Broom, 1986, The Three Faces of Love, Psychology Today, 82

Toth, 1986, The Three Faces of Love, Psychology Today, 2

Broom, 1986, The Three Faces of Love, Psychology Today, 83

Ledingham, 1986, The Three Faces of Love, Psychology Today, 40

Broom, 1986, The Three Faces of Love, Psychology Today, 83