Regulatory focus theory and the entrepreneurial process

Journal of Business Venturing - Tập 19 Số 2 - Trang 203-220 - 2004
Joel Brockner1, E. Tory Higgins1, Murray B. Low1
1School of Business, Columbia University, 715 Uris Hall, Mail Code 9117, New York, NY 10027-6902, USA

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