Profiles of the future

McDonald, 1971, Top Management Involvement with New Products, Business Horizons, Vol. XIV, 23, 10.1016/0007-6813(71)90054-1 1971, Vol. XXIX 1968, 9 Patrick McGuire, 1972, Generating New-Product Ideas, 20 Johnson, 1957, Organizing for Development, Harvard Business Review, 49 Murphy, 1962, New Products Need Special Management, Journal of Marketing, 46, 10.2307/1248338 Lorsch, 1965, Organizing for Product Innovation, Harvard Business Review, 109 Hanan, 1969, Corporate Growth Through Venture Management, Harvard Business Review, 45 Hill, 1972, The Venture Team: A New Concept in Marketing Organization, Journal of Marketing, 44, 10.2307/1251039 McGuire, Generating New-Product Ideas, p. 31. Mattson, 1969, What Do Users and Prospective Users Think of External Product Development Services?, Food Product Development, 39 McGuire, Generating New-Product Ideas, p. 31. Mattson and Lott, “What Do Users,” p. 40. 1970, An Outside Job Fills the Product Gap, Business Week, 56 McDonald and Eastlack, “Top Management Involvement,” p. 29.