Price Value Perceptions of Travelers

Journal of Travel Research - Tập 31 Số 2 - Trang 44-48 - 1992
Blair F. Stevens

Tóm tắt

This article identifies the role price plays in travel decision making and examines pleasure traveler perceptions of the price and quality of Canadian tourism products compared to those of other countries. Pleasure travel is described as an experience, the value of which requires a subjective assessment to be made by travelers. Perceptions as the subjective reality of individuals are the key. The author suggests that information gathered from travelers on their perceptions of price, quality, and value can be used to competitive advantage by a country.

Từ khóa


Tài liệu tham khảo

Porter, Michael E., 1985, Competitive Advantage: Creating & Sustaining Superior Performance.

Tourism Canada, 1991, Travel Price/Value Perceptions: Main Report

Thông tin
Thông tin xuất bản

Journal of Travel Research

Tập 31 Số 2

44-48

Thông tin tác giả