Power and value appropriation in the direct‐marketing publishing supply chain

Supply Chain Management - 1999
GlynWatson

Tóm tắt

Cox contrasts the two strategic options facing the firm wishing to successfully compete in its marketplace. The first of these options is based on cost control through replicable improvements in operational efficiency. The second is based on market closure and power through the development of non‐replicable skills and competencies. This paper, on the direct‐marketing publishing supply chain, will attempt to show that strategies of efficiency are the second best option since they force the firm onto a treadmill in which value cannot be retained but instead must be passed to the customer. This abrogates the reason for the firm’s creation in the first place.

Từ khóa


Tài liệu tham khảo

Blaug, M. (1996), Economic Theory in Retrospect, Cambridge University Press, Cambridge.

Cox, A. (1997), Business Success, Earlsgate Press, Boston.

Lamming, R.(1993), Beyond Partnership, Prentice‐Hall, London.

Porter, M. (1996), “What is strategy?”, Harvard Business Review, November‐December.

Rumelt, R. (1987), “Theory, strategy and entrepreneurship’’, in Teece, D. (Ed.), The Competitive Challenge, Harper and Row, New York, NY.

Schumpeter, J. (1950), Capitalism, Socialism and Democracy, Harper and Row, New York, NY.

Watson, G. and Sanderson, J. (1997), “Collective goods versus private interests: lean enterprise and the free rider problem”, in Cox, A. and Hines, P. (Eds), Advanced Supply Management, Earlsgate Press, Boston, UK

Womack, J. and Jones, D. (1996), Lean Thinking, Simon and Schuster, New York, NY.

Thông tin
Thông tin xuất bản

Supply Chain Management

Thông tin tác giả