Lựa chọn thẻ: Sử dụng thẻ ngân hàng so với thẻ tín dụng sở hữu

Journal of Economics and Finance - Tập 26 - Trang 216-232 - 2002
Kenneth A. Carow1, Michael E. Staten2
1Kelley School of Business, Indiana University, Indianapolis
2Credit Research Center, Georgetown School of Business, NW, Washington, DC

Tóm tắt

Sử dụng dữ liệu khảo sát từ các chủ thẻ bán lẻ và thẻ nhiên liệu, chúng tôi xem xét sự thay thế giữa thẻ ngân hàng đa năng và thẻ sở hữu cũng như cách mà các nhà phát hành có thể dự đoán được nhóm người tiêu dùng nào có khả năng thay thế nhiều nhất. Sự tiện lợi và chương trình hoàn tiền là những lý do chính dẫn đến việc sử dụng thẻ ngân hàng. Tuy nhiên, người tiêu dùng sử dụng thẻ nhiên liệu sở hữu của họ để theo dõi hồ sơ mua sắm và thẻ bán lẻ sở hữu để nhận được dịch vụ tốt hơn. Những kết quả này giúp giải thích sự gia tăng phổ biến của các loại thẻ “hợp tác thương hiệu”.

Từ khóa

#thẻ tín dụng #thẻ ngân hàng #người tiêu dùng #thẻ sở hữu #khảo sát

Tài liệu tham khảo

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