Partial Least Squares (PLS) Structural Equation Modeling (SEM) for Building and Testing Behavioral Causal Theory: When to Choose It and How to Use It

IEEE Transactions on Professional Communication - Tập 57 Số 2 - Trang 123-146 - 2014
Paul Benjamin Lowry1, James Gaskin2
1Department of Information Systems College of Business, City University of Hong Kong Kowloon Tong Hong Kong, China
2Department of Information Systems, Marriott School of Management, Brigham Young University, Provo

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