Organizational Expansion to Underserved Markets: Insights from African Firms

Thunderbird International Business Review - Tập 56 Số 4 - Trang 317-330 - 2014
Joseph Amankwah‐Amoah1,2
1Bristol University Clifton, Bristol
2Department of Management

Tóm tắt

Although scholars have highlighted the need for firms to explore and exploit market opportunities in underserved markets to achieve superior performance, emerging‐market firms’ strategic choices and constraints in such environments remains an underexplored area. Drawing on insights from the intra‐Africa air travel sector, we uncovered that the intense competitive pressures on inter‐African routes has intensified both exploration and exploitation activities on the intra‐African market as firms seek to mitigate the competitive effects. We also found that the firms’ exploitation activities have been punctuated by a number of firm‐specific and institutional factors. The theoretical and managerial implications of these findings are discussed. © 2014 Wiley Periodicals, Inc.

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Thunderbird International Business Review

Tập 56 Số 4

317-330

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