Optimal pricing of a personalized product
Tóm tắt
This paper deals with optimal pricing of a personalized product such as a personal portrait or photo. A new model of the pricing structure inspired by two real-life cases is introduced to the literature and solved to obtain optimal photo sitting fees and the final product price. A sensitivity analysis with respect to the problem parameters is performed.
Tài liệu tham khảo
Murthi, B.P.S. and Sarkar, S. (2003). The role of the management sciences in research on personalization. Management Science, 49 (10): 1344–1362