Online keyword based advertising: Impact of ad impressions on own-channel and cross-channel click-through rates

Decision Support Systems - Tập 52 Số 1 - Trang 1-8 - 2011
Ram D. Gopal1, Xinxin Li1, Ramesh Shankar1
1Operations and Information Management, 2100 Hillside Road, U-1041, Storrs, CT 06269, United States

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