Cấu trúc động lực hiến máu: một tiếp cận chuỗi mục đích

Yeong Sheng Tey1,2, Poppy Arsil3, Mark Brindal4, Sook Kuan Lee2, Chi Teen Teoh2
1Institute of Agricultural and Food Policy Studies, Universiti Putra Malaysia (UPM), Serdang, Malaysia
2Putra Business School, Serdang, Malaysia
3Department of Agricultural Technology, Jenderal Soedirman University, Purwokerto, Indonesia
4School of Agriculture, Food and Wine, The University of Adelaide, Urrbrae, Australia

Tóm tắt

Hiểu biết về hành vi hiến máu là rất quan trọng để tuyển mộ và giữ chân những người hiến máu. Mặc dù có nhiều tài liệu phong phú, đây là nghiên cứu đầu tiên điều tra nội dung và cấu trúc của các động lực thúc đẩy hiến máu thông qua cách tiếp cận chuỗi mục đích. Dựa trên các phỏng vấn kiểu thang mềm với 227 người tham gia (31 người hiến máu lần đầu và 196 người hiến máu thường xuyên) tại Thung lũng Klang của Malaysia, chúng tôi đã xác định rằng việc hiến máu của họ chủ yếu được thúc đẩy bởi thuộc tính 'giúp đỡ mọi người', hệ quả ‘tăng cung cấp máu’ (được nhìn nhận bởi những người hiến máu lần đầu) và ‘sự hồi đáp gián tiếp’ (được nhìn nhận bởi những người hiến máu thường xuyên) liên quan đến thuộc tính đó, cùng với niềm tin rằng các hệ quả này có thể dẫn đến việc thỏa mãn giá trị ‘nhân đạo’. Hiểu rõ các liên kết phân cấp giữa các động lực như vậy là rất quan trọng trong việc phát triển các phương tiện truyền thông có liên quan. Các kết quả thu được có khả năng hiệu quả hơn so với các phương pháp truyền thống trong việc thay đổi hành vi.

Từ khóa

#hiến máu #động lực #chuỗi mục đích #hành vi hiến máu #truyền thông nhân đạo

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