Motivating strategic front-line employees for innovative sales in the digital transformation era: The mediating role of salesperson learning

Elsevier BV - Tập 193 - Trang 122593 - 2023
Yu Hao Zheng1, Guicheng Shi2, Hao Zhong3, Matthew Tingchi Liu4, Zixiao Lin5
1Department of Marketing, Management School, Guangxi Minzu University, 188 Daxuedong Rd., Xixiangtang District, Nanning 530006, China
2Department of Management, School of Business, Macau University of Science and Technology, Room O920, Ave. Wailong, Taipa, Macao
3Onewo Space-Tech Service Co., Ltd., No.63 Meilin Road, Futian District, Shenzhen 518000, China
4Department of Marketing, Faculty of Business Administration, University of Macau, Avenida da Universidade, Taipa, Macao
5School of Business Administration, Jimei University, 185 Yinjiang Rd., Jimei District, 361021 Xiamen, China

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Elsevier BV

Tập 193

122593

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