Moderating effect of consumers’ opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction

Yi Yang1, Jun Gao2, Jiayin Qi3
1School of Business and Management, Shanghai International Studies University, Shanghai 201620, China
2School of Economics and Management, Hunan Institute of Traffic Engineering, Hengyang, 421200, China
3Cyberspace Institute of Advanced Technology, Guangzhou University, Guangzhou 510006, China

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